Spotlight Communications, LLC

When you’re pitching a story to a journalist, the way you phrase things can make or break your chances of getting coverage. Even with a great story, the wrong words used in your pitch can turn a reporter off instantly. Here are two common phrases that can quietly sabotage your pitch, and here’s what to do instead. 

“Do not claim that the story you have to offer will inspire, motivate, or deeply resonate with the audience.”

Telling a journalist what their audience will love is risky. You’re essentially saying, “I know your readers better than you do.” Even if you mean well, it comes across as presumptuous. Let the story speak for itself and respect the journalist’s expertise in knowing their audience best. 

“Thank you in advance for your help in this matter.”

This phrase makes you sound entitled. In a pitch, tone is everything. You’re asking someone to do you a huge favor, one that would boost your reputation and credibility. And you have to remember, even though  the article may only take a few minutes to read — but behind the scenes, it takes hours of research to put it all together, to write and shape a story about you. 

If you want to build good relationships with the media, show humility and gratitude; not assumption or expectation.