Media Rolodex
An effective media rolodex can facilitate more media coverage, as you’ll be able to reach out to the right journalists with relevant pitches and stories, which gives you a competitive edge in a crowded media landscape.
Why choose us to help with your research?
After five years in PR, one truth became crystal clear: it doesn’t matter how polished a pitch is if it’s landing in the WRONG inbox.
That’s why we don’t build generic lists for spray-and-pray outreach. We build real media rolodexes — curated, targeted, and tailored to you. Think journalists, editors, and podcast producers who actually cover your niche, speak to your audience, and are actively looking for stories like yours.
These leads are not scraped from the depths of the internet or pulled from a random AI tool. We are actual humans, with years of experience in the PR industry, who cares about getting your message out.
Whether you’re a PR pro or a small business owner flying solo, we’ll help you connect with the right people — so your message doesn’t just get sent… it gets seen, heard, and shared.
Ready to pitch smarter?
Let’s build your dream rolodex!
Key Components of an Effective Media Rolodex
- Media outlet(s) the journalist writes for
- Full name
- Up-to-date contact information
- Role / Job title (digital reporter, correspondent, producer, etc)
- Beats and topics the reporter covers
- Social media handles
- Past written content
Sounds easy? Yes, but it is an immensely time consuming process. And if you’ve ever tried to put a rolodex together, you know that one or more of the above information is always conspicuously missing.
Don’t Get Me Wrong. Once built, an effective media rolodex should also be treated as an organic being, which means it is not a one-and-done task. You must continue to refine and restructure the rolodex so that the content suits you or your clients’ needs. And once developed, those relationships with journalists need to be nurtured continuously, meaning learning about their career, achievements, publications and other public information that contributes to their success. However, that initial step, when you’re just looking at a blank spreadsheet can make rolodex building feel daunting, even overwhelming.
We are here to help you take that first step.
Spotlight Communications, LLC 